Ways to Make Money on TikTok in 2025
TikTok is no longer just a platform for sharing short videos—it has become a real opportunity to earn money and build a digital brand. With millions of users worldwide, you can take advantage of TikTok to generate income using various strategies, whether you’re a beginner or already have a large audience. In this article, we’ll explore the best ways to monetize TikTok and how to make the most of them.
1. TikTok Creativity Program (Formerly TikTok Fund)
TikTok has launched a program that pays content creators based on the number of views and engagement on their videos. Although the earnings are not as high as platforms like YouTube, it’s still a great way to earn extra income.
How to Join?
• You must have at least 10,000 followers.
• Your videos must have accumulated 100,000 views in the last 30 days.
• You must be 18 years or older.
• Your account must comply with TikTok policies and be located in supported countries.
💡 Tip: Focus on creating engaging, slightly longer videos (over one minute) since the new program prioritizes longer content.
2. Affiliate Marketing
You can earn money by promoting other companies’ products through affiliate links. When someone purchases a product through your link, you earn a commission.
How to Get Started?
1. Join affiliate programs such as Amazon Associates, AliExpress Affiliate, or brand-specific programs.
2. Obtain your unique affiliate link and place it in your TikTok bio.
3. Create review or tutorial videos showcasing the product and encourage viewers to buy through your link.
💡 Tip: Choose products that align with your audience’s interests, such as beauty products, tech gadgets, or clothing.
3. Brand Sponsorships & Paid Ads
Companies pay TikTok influencers to promote their products. If you have a good number of followers, you can land sponsorship deals with brands.
How to Get Sponsorship Deals?
• Build a niche audience and post consistent content.
• Optimize your profile with clear contact information.
• Use platforms like TikTok Creator Marketplace to connect with brands looking for collaborations.
• Reach out to companies directly via email or direct messages.
💡 Tip: Only promote products that fit your brand and audience to maintain credibility.
4. TikTok LIVE Gifts & Diamonds
TikTok allows you to earn money through digital gifts from viewers during live streams. These gifts can be converted into “diamonds” and exchanged for real money.
How to Maximize Your LIVE Earnings?
• Engage with viewers and make the livestream interactive.
• Use challenges and giveaways to attract more followers.
• Go live regularly and encourage viewers to support you with gifts.
💡 Tip: Stream educational content, gaming, or interactive Q&A sessions to keep your audience engaged.
5. Selling Your Own Products
If you have design skills or sell digital or physical products, you can offer them directly to your TikTok followers.
Examples of Products You Can Sell:
• Custom-designed T-shirts and merchandise via platforms like Printful or Teespring.
• Online courses or coaching programs.
• E-books or graphic design templates.
💡 Tip: Use TikTok Shop to showcase and sell your products directly on your profile.
6. Managing TikTok Accounts for Others
Many businesses and influencers need help managing their TikTok accounts. If you’re skilled at content creation and understand the algorithm, you can offer account management services for a fee.
How to Start?
• Create a profile showcasing your skills and experience on TikTok.
• Offer your services on freelancing platforms like Upwork or Fiverr.
• Reach out to small businesses and creators who need TikTok assistance.
💡 Tip: Set pricing based on your experience and the number of videos you’ll produce per month.
7. Growing and Selling TikTok Accounts
Some people create TikTok accounts, grow them to tens of thousands of followers, and then sell them to businesses or individuals interested in an established audience.
How to Do It?
• Choose a niche (fitness, fashion, tech, etc.).
• Post viral-friendly content to attract followers quickly.
• Once the account reaches a significant following (e.g., 50,000+), list it for sale on platforms like Fameswap.
💡 Warning: Ensure that selling accounts aligns with TikTok’s policies, as there may be restrictions on certain activities.
Conclusion
Making money on TikTok is no longer limited to celebrities—it’s accessible to anyone with a smart content strategy. Whether you want to earn through TikTok’s official program, affiliate marketing, or selling your own products, there are many ways to monetize your presence on the platform.
Start today by choosing the best strategy for you, and stay consistent in improving your content to achieve financial success on TikTok!